May 2018 - Feb. 2019

FundInvest App

The FundInvest (鉅亨基金老司機) is an app provides users an easier way to build up their own portfolios from the best investors in social trading network.

Role

Product Designer

responsibility

UX, UI, User Research

Product

iOS / Android

 

Background

The FundInvest app (鉅亨基金老司機), a brand new product published by Anue, is the first social trading platform in Taiwan. Our goal is to let users Invest together and easier.

As the sole designer in this project, I developed the scenarios to enhance functionality and usability for key audiences with PM and created the user flows, information architecture, wireframes and created UI.

The FundInvest App (鉅亨基金老司機)

Users can easily build up their own portfolios from the best investors in social trading network in real time.

The FundInvest (鉅亨基金老司機) provided users an easier way to build up their own portfolios from the best investors in social trading network. Users can subscribe the top investors's portfolios and copy their trade in real time.

 

What I Did

  • User persona
    After speaking with some users, I developed a user persona to gain an insight of user's needs and the scenarios they might encounter.

  • Content maps & Scenarios 
     I created content maps and scenarios which enabled me to develop a hierarchical list and essential features.

  • Sketching
     I sketched to create wireframe which  allows me to build a layout and iterate my ideas quickly and ensures that the key features were prioritized.

  • Functional Map

  • User Flow

 
 
 

Different Versions of Wireframe Sketching

UI Style

 
 
 
 

 

 

Experience to Extremes

We only had 3 month from scratch to launch, so it was a really tough time. I was so glad that we made it! And, it was once the fourth place in the financial category of Google Play. Later, we continued to optimize, tried to add more useful functions after the first launch. And, this is a really unforgettable experience that you have to achieve the goals in a limited time.

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